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Pharmaceuticals Marketing

Pharmaceuticals Marketing carries out the marketing, promotion, sales and distribution of imported and contract manufactured pharmaceuticals for mass and niche markets and health-based personal care products.

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Medical Affairs for Modern Pharma

Medical affairs can enhance the commercial success of pharma brands with market insight generation.

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The Pharma Business Development & Licensing

The structure of the pharma business development process in the pharma-biotech world.

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Our Main Message

Pharma marketing refers to the marketing of drugs and medical devices by private and public organizations to doctors, clinicians and consumers.

With the average person spending $1,000 on  drugs  a  year,  marketing  is  a  top priority  for  the  major  players  in  the  pharmaceutical  industry. With  so  much spending involved, most companies understand the great role and importance of marketing in pharma.

But what makes pharma marketing so important?

Well, marketing is now the key driving force behind shareholder value. More specifically, marketing enables pharma companies to identify, anticipate and provide solutions for customer requirements.

At the same time, marketing is not always seen  as  a  priority  for  pharma companies which is why professional marketers are often required to take responsibility for pharma branding and for the ROI on investment.

While many people continue to view pharmaceuticals as commodities, marketers know  that branding is  the  only  way to help   differentiate these companies from each other.

In this Ratel Health , we take a look at pharma marketing and what enables some pharma companies to stand out from the crowd.